NPNamig Pashayev
AZEN
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Namig Pashayev — digital marketing and analytics specialist

I build ad campaigns, connect measurement properly and automate repetitive work with AI.

Namig Pashayev

Hi, I'm Namig Pashayev and I live in Baku. I graduated from Azerbaijan Technical University. I started in digital marketing in 2024 as an intern at an agency. That same year I studied digital marketing at Evo Academy and Google Analytics at Baku Growth Academy.

Since then I've worked in agency, technology, logistics and finance: 166 Tech, 166 Yükdaşıma və Logistika, FINCA Azerbaijan and UM Azerbaijan. I currently work at Rabitabank as a Senior Digital Marketing Expert.

I manage Meta, Google, TikTok and LinkedIn ads, but my favourite part is measurement: setting up conversions with Google Tag Manager and understanding what happens on a website with GA4, Search Console and Clarity. Lately I automate tracking setup and ad reporting with AI tools like Claude Code: a setup that used to take 2–3 hours now takes 10–15 minutes.

See our work Contact
6companies and agencies
4ad platforms
8Google and LinkedIn certificates
2024started in marketing

How we work

01

Measurement first, then ads

Running ads in an account without tracking is shooting blindfolded.

02

Reports in plain language

Clients don't have to learn the jargon — it's our job to explain.

03

Bad news doesn't wait

If something isn't working mid-month, we say so without waiting for the month to end.

04

Accounts in your name

When we stop working together, all the data stays with you.

Career path

  1. 166 Tech

    From intern to junior, then to digital marketing specialist.

  2. Evo Academy — mentor

    Worked with students as a mentor on the digital marketing course.

  3. 166 Yükdaşıma və Logistika

    Google Ads, Meta and TikTok campaigns, conversion setup with Google Tag Manager, email marketing, and technical SEO with Search Console and Clarity.

  4. FINCA Azerbaijan

    Meta, TikTok, LinkedIn and Google Ads campaigns. I built a filter for the website forms, so 1,800 low-quality leads a month no longer reach the CRM. We got verified badges on Instagram and TikTok.

  5. UM Azerbaijan

    Digital marketing specialist at an advertising agency.

  6. Now

    Rabitabank

    Senior Digital Marketing Expert.

Tools I use

  • Meta Ads Manager
  • Google Ads
  • TikTok Ads Manager
  • LinkedIn Ads
  • Google Analytics 4
  • Google Tag Manager
  • Looker Studio
  • Search Console
  • Microsoft Clarity
  • Yandex Metrika
  • Semrush
  • Ahrefs
  • Brevo
  • Photoshop
  • Illustrator
  • Claude Code
Google PartnerOfficial Google PartnerA partner that meets Google Ads certification, spend and performance requirements

Certificates

  • Google Ads SearchGoogle Skillshop · 2024
  • Google Ads DisplayGoogle Skillshop · 2024
  • Google Ads CreativeGoogle Skillshop · 2024
  • Google AnalyticsGoogle Skillshop · 2024
  • Fundamentals of Digital MarketingGoogle · 2024
  • LinkedIn Marketing StrategyLinkedIn · 2024
  • LinkedIn Marketing Solutions FundamentalsLinkedIn · 2024
  • LinkedIn Content and Creative DesignLinkedIn · 2024

Education

  • Azerbaijan Technical UniversityBachelor's · 2018–2022

A cup of coffee, a twenty-minute chat

Tell us about your business and we'll tell you which channel fits. No obligation. In Baku or online.

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