Advertising service
Google Ads management — ads that catch customers who are ready to buy
When someone types “air conditioner repair in Baku” into Google, they are already looking for a service. Google Ads shows your ad at exactly that moment. We set up the campaign, manage it and measure which lead every manat brought in.
- Free audit
- Weekly report
- Account in your name
- Monthly contract
Official Google PartnerA partner that meets Google Ads certification, spend and performance requirements
What is Google Ads and how does it work?
Google Ads is Google’s advertising platform — it’s how you advertise on Google. Your ad can appear in Google Search results, on YouTube, on Google Maps and on Google’s partner websites. Search ads appear at the top of the results with a “Sponsored” label.
With search ads you pay for clicks, not for impressions. If your ad is shown 100 times and clicked 3 times, you only pay for those 3 clicks. The price of a click is set in an auction: usually less than the maximum bid you set — just enough to beat the advertiser below you.
Money alone doesn’t win the auction. Google also looks at how relevant the ad is to the search, how likely it is to be clicked and whether the landing page is useful to the user. That’s why a well-built campaign can win the same position for a cheaper click.
Ads don’t affect free search results. Google itself says that advertising has no effect on your site’s position in the organic results. For long-term traffic without ads, SEO is a separate job.
SEO servicesWho is Google Ads right for?
Businesses whose service people search for
Repairs, clinics, legal services, courses, emergency services. Someone with a problem types it into Google and needs a solution right then.
Online stores
With Shopping and Performance Max, the product image, name and price appear right in the search results. This requires a product feed in Merchant Center.
People who say “ads don’t work”
Often the budget goes to broad or irrelevant searches. We clean up the account and direct the money to searches that bring in leads.
Who it’s not for
If nobody is searching for your product yet (a new, unknown product), there are few searches for your ad to appear on. In that case it makes more sense to create demand first with Meta or TikTok ads.
What’s included in Google Ads management?
Preparation
- Account setup or audit of your existing account
- Keyword research
- Negative keyword list
- GA4 and conversion tracking setup
Campaigns
- Tightly themed ad groups
- Ad headlines and descriptions
- Call, location, price and sitelink assets
- Remarketing audiences
Management
- Weekly search term clean-up
- Testing new ad copy
- Moving budget to the campaigns that perform
- Weekly report, monthly meeting
Not included
- Ad budget (paid directly to Google)
- Website development (a separate service)
- Programming the Merchant Center feed
- Video production for YouTube
Which Google Ads campaign do you need?
Google Ads contains several different ad types. Choosing the wrong one is the fastest way to burn through a budget.
| Campaign | When to choose it | What you need |
|---|---|---|
| Search | People search for your service by name: technician, clinic, lawyer, repairs | A website or landing page, conversion tracking |
| Performance Max | Appearing on all Google channels with a single campaign | Reliable conversion data, images and copy |
| Shopping | An online store showing products with prices | Merchant Center and a product feed |
| YouTube | Products that need explaining: courses, software, service packages | A ready video |
| Remarketing | Bringing back people who visited the site but didn’t get in touch | Google tag on the site and an audience |
In the first month we usually start with Search campaigns and remarketing: they are the easiest to measure. Once data builds up, we move on to other types.
How we work
- 1Week 1
Audit and measurement
We review the account and the last 90 days, set up GA4 and conversions, and research keywords.
- 2Week 2
Setup
Campaign and ad group structure, ad copy, assets and negative keywords.
- 3Weeks 3–4
First data
We look at the real search terms, cut weak keywords and choose a bidding strategy.
- 4Ongoing
Optimisation
Weekly search term clean-up, copy tests and moving budget to the best-performing campaign.
What does the cost of Google Ads depend on?
Ad budget
This money goes directly from your card to Google. You set a daily budget: on some days spend may exceed it, but over a month Google won’t spend more than the daily budget × 30.4.
Daily budget 10 AZN → at most 304 AZN a month
Service fee
This is the fee for our work and it’s separate from the ad budget. It depends on the number of campaigns, the size of the account and the scope of work. We send the exact amount in writing after the free audit.
What affects the cost per click
- Competition in your industry: how many advertisers bid on the same search
- How relevant the ad is to the search
- The quality and speed of the landing page
- Target location, time and device settings
Our Google Ads work
All work
Frequently asked questions
Google Ads or Meta Ads — which should I start with?
If people search for your product (repairs, clinics, legal, emergency services), start with Google. If they don’t, and you need to show the product (clothing, accessories, a café), start with Meta. If in doubt, we check keyword volume: if there are no searches, there’s no point spending money on Google.
How much does a click cost?
There’s no fixed price: every click is priced in an auction and depends on your industry, the competition and the quality of the ad. In the audit we show an estimated price for your industry using Google’s Keyword Planner. The key number isn’t the cost per click but how much one lead costs you.
When will I see results?
Once the campaign is approved, the ad starts showing and the first clicks usually come in the first few days. Cleaning up irrelevant searches and stabilising the campaign takes a few weeks.
Whose name is the ad account in?
Yours. The account is opened in your name, payments go directly from your card to Google, and we are added as managers. When we stop working together, the account and all the data stay with you.
Will the old campaigns in my account be deleted?
No. We audit first and keep what works. Before pausing anything harmful, we explain why.
I don’t have a website, only an Instagram page. Is that OK?
Google Ads needs at least one page, because the click has to lead somewhere. A one-page landing site is enough. We can build it separately.
Often taken together
All services
- Technical SEO
- Content
- Links
SEO services
Technical audit, keyword map and content plan — it keeps working when ads stop.
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- Remarketing
Meta Ads
Campaign structure, audience layers and measurement that shows the result of every creative.
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- GA4
- GTM
- CAPI
Analytics and tracking
GA4, GTM and server-side tracking. Reporting gathered on one page.
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Is Google Ads right for you? Let's look together.
Tell us what you need. We'll review your ad accounts and website and send a written proposal within 5 business days. The audit is free.