Digital blog
What we tested in real accounts: what worked, what didn’t and why. Practical posts on making money online, advertising, analytics, SEO and e-commerce.
15 posts
Google AnalyticsAdvanced GA4: Key Events, Attribution, Audiences and BigQuery
The difference between key events and Google Ads conversions, the three attribution models and the lookback window, audience limits, Consent Mode v2 and the BigQuery export.
Google AnalyticsGA4 Reports: Which Screens Do You Actually Use?
The difference between ready-made reports and Explorations, channel groups and UTM tags, 7 exploration techniques, a funnel analysis example and 6 numbers to track every month.
Google AnalyticsGA4 Events and the dataLayer: How to Set Up Custom Measurement
The 4 types of events, naming rules, parameter limits, the logic of the dataLayer and measuring form, WhatsApp and phone clicks with GTM — with practical examples.
Google AnalyticsGA4 Setup: Step by Step with Google Tag Manager
From property, data stream and measurement ID to the GTM setup, checking with DebugView, 6 settings you must change after installing, and 5 typical mistakes.
Google AnalyticsWhat Is Google Analytics 4 (GA4) and How Does It Work?
GA4’s event model, account structure, automatically collected events, sessions and engagement — a beginner’s guide based on Google’s official documentation.
DropshippingDropshipping vs Inventory vs Print-on-Demand: Which to Choose?
Three sales models compared on capital, margin, risk and delivery, a 100-order numbers example and the order for moving to a hybrid model.
DropshippingReturns and Customer Service in Dropshipping
A returns agreement with your supplier, the policy on your website, reducing refusals on delivery, ready-made reply templates and 4 metrics to track.
DropshippingDropshipping in Azerbaijan: Customs, Payments and Delivery
Registration and tax, the customs threshold risk, cash on delivery and refusal rates, the advantage of local suppliers and a practical order for getting started.
DropshippingDropshipping Pricing, Margin and Break-Even ROAS
The real list of costs, calculating break-even CPA and ROAS, how to set a price, the free-shipping question and 4 ways to raise average order value.
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