Advertising service
TikTok Ads management — selling with TikTok advertising
We build TikTok ads for sales, not views: we open your business and ad accounts, connect TikTok Pixel to your website, find the audience most likely to buy and launch conversion campaigns.
- Accounts in your name
- Pixel setup included
- Sales-focused campaigns
- Monthly content ideas
What is TikTok Ads and how does it work?
TikTok Ads is TikTok’s advertising platform; ads are managed in TikTok Ads Manager. Your ad is shown in users’ feeds between regular videos. That’s why a TikTok ad works better when it looks like a native TikTok video rather than an ad.
Every campaign has an objective. TikTok groups objectives into three categories: awareness (Reach), consideration (Traffic, video views, community interaction) and conversion (Lead generation, Sales). The system shows the ad to people who match the chosen objective: ask for views and it finds viewers, ask for sales and it looks for people likely to buy.
For a sales campaign, TikTok needs to know what happens on your website. TikTok Pixel and the Events API handle this: they tell the ad system who added a product to the cart and who made a purchase. Without the Pixel, the system can’t see sales and only optimises for clicks.
We don’t shoot videos. We give you monthly content ideas that fit the platform; you or your team shoot the videos, and we turn them into sales ads. If you need ready-made ad creatives, see our separate service.
Creative and contentWho are TikTok ads right for?
Businesses that sell online
If you sell on a website or online store, TikTok traffic is tied directly to sales through the Pixel, and you can see which ad every sale came from.
Businesses with a visual product
Clothing, cosmetics, accessories, food, home goods. A product that can be shown in a short video sells more easily on TikTok.
People who can shoot video on a phone
A studio shoot isn’t required. Simple, authentic videos shot on a phone often perform better on TikTok.
Who it’s not for
TikTok ads don’t work without video. If you have no way to shoot any video, Google Ads or Meta ads are a better place to start.
What’s included in TikTok Ads management?
We handle all the technical and advertising work — from opening the accounts to running sales ads.
- 01
TikTok business account setup
Profile, bio and category settings.
- 02
TikTok Ads account setup
Opening the ad account and setting up payment.
- 03
Content ideas
Monthly video ideas that fit the platform.
- 04
Ad setup
Campaign structure and creating ad groups.
- 05
Sales audiences
Building interest, behaviour and lookalike audiences.
- 06
Running sales ads
Conversion campaigns, not view campaigns.
- 07
TikTok Pixel installation
Correctly measuring site events (add to cart, purchase, lead).
- 08
Growing website sales
Turning traffic from TikTok into sales.
Not included
- Video shooting and editing
- Ad budget (paid directly to TikTok)
- Website development (a separate service)
- Replying to comments and messages
TikTok ad objectives: which do we choose?
The objective is the most important campaign setting: TikTok uses it to decide who sees the ad.
| Objective | What it’s for | When we choose it |
|---|---|---|
| Reach | Showing the ad to as many people as possible | Announcing a new brand or campaign |
| Traffic | Sending people to a website or app | The Pixel is new and there’s little sales data yet |
| Lead generation | Collecting leads through a form inside TikTok | Service businesses: courses, clinics, repairs |
| Sales | Sales on a website, in an app or in TikTok Shop | The Pixel is set up and purchases are measured |
Our main target is the Sales objective, because the money is optimised for sales. When the Pixel is new, the system may first need to collect data to learn.
How we work
- 1Week 1
Accounts and Pixel
The business account and ad account are opened and payment is set up. The Pixel is connected to the site and the purchase event is checked.
- 2Week 1
Audience and ideas
We define the target audience and give you video ideas for the first month.
- 3Week 2
Campaign launch
The videos you shot are set up as ads and sales campaigns go live.
- 4Ongoing
Optimisation
We look at which videos and audiences bring sales. We pause the weak ones, move budget to the strong ones and base next month’s ideas on that.
What does the cost of TikTok advertising depend on?
Ad budget
Paid directly from your card to TikTok. Under TikTok’s rules, the daily budget must be above $50 at campaign level and above $20 at ad group level. For sales campaigns a higher budget is recommended so the system can learn.
Campaign > $50/day · Ad group > $20/day
Service fee
This is the fee for our work and it’s separate from the ad budget. It depends on the number of campaigns and the scope of work. We send the exact amount in writing after the free audit.
What affects results the most
- The first seconds of the video: does the viewer stop
- Correct Pixel setup and purchase measurement
- The speed and usability of the website and product page
- Whether the budget is enough for the system to learn
Our TikTok advertising work
All work
Frequently asked questions
Do you shoot videos?
No. We give monthly content ideas: what to shoot, how to open, which format. You or your team shoot the videos, and we set them up and manage them as ads.
What’s the minimum budget for TikTok ads?
Under TikTok’s own rules, the daily budget must be above $50 for a campaign and above $20 for an ad group. That’s the technical minimum. We calculate a realistic budget for a sales campaign in the audit, based on your product.
What is TikTok Pixel and is it required?
The Pixel is code placed on your website that sends what happens there (add to cart, purchase, lead) to TikTok. It’s required for sales campaigns: the system can’t optimise for sales without seeing who buys.
I don’t have a website. Can I still advertise on TikTok?
Yes. With the Lead generation objective, you can collect leads through a form inside TikTok. But selling online requires a website and the Pixel.
Whose name are the accounts in?
Yours. The business account and ad account are opened in your name and payments go directly from your card. When we stop working together, the accounts and all the data stay with you.
TikTok or Meta ads?
If you have video and your product is visual, TikTok is worth testing. If you don’t have video, it’s easier to start on Meta with image and carousel ads. Often the two work well together.
Often taken together
All services
- Remarketing
Meta Ads
Campaign structure, audience layers and measurement that shows the result of every creative.
Learn more
- UGC
- Copywriting
- Motion
Creative and content
Banners, carousels, video editing and copy for ads. We find what works by testing.
Learn more
- GA4
- GTM
- CAPI
Analytics and tracking
GA4, GTM and server-side tracking. Reporting gathered on one page.
Learn more
Is TikTok Ads right for you? Let's look together.
Tell us what you need. We'll review your ad accounts and website and send a written proposal within 5 business days. The audit is free.