Creative service
Ad creatives — the part that changes ad results the most
Same budget, same audience, same product — when the creative changes, results can be completely different. We create banners, carousels, video edits and ad copy for Instagram, Facebook, TikTok and Google ads, and find what works by testing.
- Banners, carousels, video
- Ad copy included
- All ad sizes
- Source files are yours
What is an ad creative and why does it matter so much?
The creative is the part of the ad people see: the image, video, headline and copy. Ad systems increasingly manage targeting, budgets and bidding on their own. What stays most in your hands is the creative — and that’s why it has the biggest impact on results.
Every platform has its own language. TikTok recommends that videos be vertical (9:16), have sound, grab attention in the first 6 seconds and deliver the main message in the first 3. Google search ads have no images: one ad gets up to 15 headlines (30 characters each) and 4 descriptions (90 characters each), and Google tests them in different combinations to show the best fit.
Nobody knows in advance which creative will work. So instead of making one “perfect” banner and running it for months, we prepare several different variants: a different message, a different format, a different opening line. We look at the results in the ads, keep the winner and create new variants from it.
Creatives work best together with ad management: we see which variant wins in the ads and prepare next month’s creatives accordingly.
Instagram and Facebook adsWho is the creative service right for?
Businesses with ads but stale creatives
The ads work, but the same image hasn’t changed for months and results keep getting more expensive.
Businesses with their own advertiser
You can take this service separately from ad management. Files are delivered in all sizes and in source format.
Businesses that want to test
Businesses that want to learn which message, format and offer works from numbers, not guesses.
Who it’s not for
If you need a studio shoot, a big commercial or a TV spot, that’s a production company’s job. We work with fast, testable creatives for digital advertising.
What’s included in the creative service?
We do everything from the idea to the finished file. We need your product, your offer and your existing images and videos.
- 01
Brief and ideas
A list of themes drawn from your product, offer, customer questions and competitor ads.
- 02
Static banners
Ad images for feeds and stories, in your brand’s style.
- 03
Carousels
Swipeable ads showing several products or a step-by-step explanation.
- 04
Video editing
Ad videos from footage you shoot or already have: subtitles, music, structuring the first seconds.
- 05
Animation
Simple motion ads from images and text — a video format without a shoot.
- 06
Ad copy
Different opening lines, headlines and calls to action for each creative.
- 07
Google search ad copy
Up to 15 headlines and 4 descriptions, within the character limits.
- 08
All sizes and source files
Feed (1:1, 4:5), story and Reels (9:16) sizes, plus editable files.
Not included
- Photo and video shoots
- UGC creator or model fees
- Ad budget
- Logo and brand book design
Which creative format works when?
The format depends on the platform and the objective. We usually test several formats in parallel.
| Format | Where it works | When we choose it |
|---|---|---|
| Static banner | Instagram and Facebook feed, stories | One clear offer: a discount, a price, a new product |
| Carousel | Instagram and Facebook feed | Several products, a step-by-step explanation, “before and after” |
| Vertical video (9:16) | Reels, Stories, TikTok | Showing the product in action, an authentic talking video |
| Animation | All platforms | When there’s no video footage but motion is needed |
| Text ad | Google Search | The person is already searching for the service; the message, not the image, drives the decision |
In the first month we usually test banners, carousels and video together. Whichever format gets the cheapest results with your audience gets more weight in the following months.
How we work
- 1Step 1
Brief
Product, offer, audience and brand rules are agreed.
- 2Step 2
Themes and messages
The messages and formats we’ll test are sent for approval.
- 3Step 3
Production
Design, editing and copy are prepared and delivered in all sizes.
- 4Ongoing
Testing and refreshing
We look at results in the ads: create new variants from the winner and replace the weak ones.
What does the price of ad creatives depend on?
Monthly package
A set number of creatives and copy every month — for businesses whose ads run continuously. Variants are refreshed based on results.
One-off order
A creative set for a specific campaign, promotion or product launch.
What affects the price
- The number and format of creatives: banner, carousel, video
- The amount of video editing and animation
- The number of platforms and sizes
- Number of languages: Azerbaijani, Russian, English
We send the exact price in a written proposal after the brief.
Our design work
All work
Frequently asked questions
Is shooting included?
No. The service covers ideas, design, editing and copy. For video, either you shoot on your phone (we write down what to shoot and how), we use existing footage, or we create an animated video without a shoot.
How many variants does one ad need?
You can’t test with one variant. You need to try at least a few different messages and formats to see which works. We advise on the exact number based on your budget: on a small budget, many variants means little money for each.
Can my own advertiser use the creatives?
Yes. Files are delivered in all sizes and in source format. Whoever uses them, the material is yours.
Will it match my brand book?
If you have a brand book, we work to it. If not, we first offer a few visual directions and continue with the one you choose.
How do we measure results?
Each creative is measured separately in the ads: impressions, click-through rate, video watch time and leads. We look at which variant wins and prepare the next creatives accordingly.
How quickly does a creative wear out?
When the same audience sees the same ad many times, results weaken. We see this in the report numbers and replace it with a new variant in time.
Often taken together
All services
- Remarketing
Meta Ads
Campaign structure, audience layers and measurement that shows the result of every creative.
Learn more
- Pixel
- Sales ads
- Audiences
TikTok Ads
TikTok business and ad account setup, Pixel, sales audiences and conversion campaigns.
Learn more
- TikTok
- Content plan
Social media management
Monthly content plan, shooting scripts and community management.
Learn more
Is Creative and content right for you? Let's look together.
Tell us what you need. We'll review your ad accounts and website and send a written proposal within 5 business days. The audit is free.