Design service
Logo design and brand book — the recognisable face of your brand
We design a custom logo for your business and complete it with a brand book: colours, fonts, usage rules and every file format. As a result, your brand looks the same everywhere — on your website, Instagram, business cards and ads.
- Custom logo design
- Brand book PDF
- SVG, PNG, PDF files
- All rights are yours
What are a logo and a brand book, and why do you need both?
A logo is the mark of a brand: the first thing customers remember you by and use to tell you apart. A good logo is simple, readable at small sizes, equally recognisable in colour and black-and-white, and reflects the character of your industry.
A brand book is the set of rules for using the logo and the whole visual style: logo variants, the clear space around it, minimum size, colour codes, fonts and examples of incorrect use. Without a brand book, every designer uses the logo however they see fit — colours change, the logo gets stretched, every post has a different font, and the brand becomes unrecognisable.
Today a logo must be designed for screens as well as print. For example, Google shows a small icon (favicon) next to the site name in search results. Google requires it to be square, and a size larger than 48×48 pixels is recommended. That’s why we also prepare a square, small-size version of the logo — for social media profile pictures and the site icon.
Once the logo is ready, it needs to be put to work: the website, social media style and ad creatives. We can create these with the same brand rules too.
Website developmentWho are a logo and brand book right for?
New businesses
You have a name, but no logo or visual style. We define your brand’s face before you start with a website, Instagram and ads.
Businesses with an outdated logo
The logo was made in a hurry years ago, isn’t readable at small sizes or doesn’t suit your industry. We refresh it without losing recognition.
Businesses with a logo but no rules
You have a logo, but it looks different everywhere. We create a brand book for the existing logo so every designer follows the same rules.
Who it’s not for
If you need the cheapest logo in a day or are looking for a logo from a template, we’re not the right fit. We design every logo from scratch for your business.
What’s included in the logo and brand book service?
We do all the work from the brief to the finished files. We need information about your business and examples of what you like and don’t like.
- 01
Brief and research
Your business, audience, competitors’ visual style and your expectations.
- 02
Logo concepts
Several different directions — we continue with the one you choose.
- 03
Logo variants
Primary, horizontal, vertical, symbol only, black-and-white and dark background versions.
- 04
Colour palette
Primary and secondary colours: HEX, RGB and CMYK codes for print.
- 05
Fonts
Heading and body fonts, with their size and usage rules.
- 06
Brand book
Clear space, minimum size, examples of incorrect use — all in one PDF document.
- 07
Application mock-ups
How it looks on a business card, social media profile picture, site icon or office sign.
- 08
Every file format
SVG and PDF (vector, for print), PNG (transparent background, for screens) and source files.
Not included
- Official trademark registration
- Printing costs (business cards, signs, packaging)
- Packaging and product design (agreed separately)
- Website and social media design (separate services)
Which package do you need?
Depending on your needs, we create just a logo, a logo with a brand book, or a brand book for an existing logo.
| Package | Who it suits | What’s included |
|---|---|---|
| Logo | Small and new businesses, a first step | Logo, main variants, colours, every file format |
| Logo + brand book | Businesses getting ready to grow with a website, social media and ads | Logo, all variants, palette, fonts, brand book PDF, application mock-ups |
| Brand book for an existing logo | Businesses with a logo that’s used differently everywhere | Tidying up the logo, variants, palette, fonts, brand book PDF |
| Rebranding | Brands whose logo is outdated or must change along with the business | Analysis of the current brand, a new logo and brand book, a transition plan |
If you’re getting ready for a website and ads, we recommend the Logo + brand book package: afterwards every designer and developer works to the same rules.
How a logo is created
- 1Step 1
Brief and research
We learn about your business, audience and competitors’ visual style.
- 2Step 2
Concepts
We present several different logo directions and you choose one.
- 3Step 3
Revisions and variants
The chosen logo is refined, and all its variants and the colour palette are prepared.
- 4Step 4
Brand book and handover
The brand book PDF and every file format are handed over, and the usage rules are explained.
What does the price of a logo depend on?
Logo
Custom logo design, main variants, colour palette and every file format.
The fastest start
Logo + brand book
Logo, all variants, fonts, brand book PDF and application mock-ups.
Most popular
Brand book for an existing logo
Tidying up the logo, its variants and collecting the usage rules in a brand book.
If you already have a logo
What affects the price
- Package: logo only or logo with brand book
- The number of concepts and revision rounds
- The size of the brand book and number of mock-ups
- Additional applications: packaging, uniforms, office design
Payment is one-off. We send the exact price in a written proposal after the brief.
Our logo and brand book work
All work
- Logo
- Brand book
Polinet
Pipe manufacturing
Frequently asked questions
How much does logo design cost?
It depends on the package: logo only, logo with brand book, or a brand book for an existing logo. The number of concepts and the size of the brand book also affect the price. We send the exact amount in writing after the brief.
How long does a logo take?
It depends on the package and the number of revisions. Most of the time goes into choosing a concept, so the more precisely you tell us in the brief what you want and don’t want, the faster the work goes.
What is a brand book and is it required?
A brand book is the set of rules for using the logo and visual style: colours, fonts, clear space, minimum size, examples of incorrect use. It isn’t required for a small business, but if several designers will work on your website, social media and ads, it’s very useful for keeping the brand consistent everywhere.
Which files will I get?
Vector formats (SVG, PDF) for print and screens at any size without losing quality; PNG with a transparent background for the website and social media; source files and the brand book PDF.
Who owns the rights to the logo?
After handover, all usage rights to the logo pass to you. Official registration as a trademark is a separate procedure and isn’t included in this service.
Can my existing logo be refreshed?
Yes. First we analyse what is recognisable about your current logo and what doesn’t work. Often the right move isn’t to change it from scratch but to simplify it while keeping it recognisable.
Often taken together
All services
- UGC
- Copywriting
- Motion
Creative and content
Banners, carousels, video editing and copy for ads. We find what works by testing.
Learn more
- TikTok
- Content plan
Social media management
Monthly content plan, shooting scripts and community management.
Learn more
- Landing
- Corporate
- E-commerce
Website development
Landing pages, corporate websites and online stores — design, code and speed in one package.
Learn more
Is Logo and brand book right for you? Let's look together.
Tell us what you need. We'll review your ad accounts and website and send a written proposal within 5 business days. The audit is free.