SMM service
Social media management — SMM that works for sales
We make your Instagram, Facebook and TikTok profiles consistent, professional and sales-driven: a monthly content plan, post and story design, copy, a posting schedule and a monthly report. All you do is approve the plan once a month.
- Monthly content plan
- Design and copy included
- Plan approved by you
- Monthly report
What is SMM and why do you need social media management?
SMM (Social Media Marketing) is marketing on social networks: managing a brand’s Instagram, Facebook, TikTok and LinkedIn profiles in a planned way. It includes planning what to post, creating posts and stories, writing copy, publishing on time and measuring results.
When a customer finds you through an ad, on Google or through a friend’s recommendation, they often look at your Instagram profile first. If the last post was months ago, the images are inconsistent and it’s unclear what you offer, that person leaves without writing. A well-managed profile quickly creates the feeling that “this company can be trusted”.
The goal of social media management isn’t just a pretty feed. A profile that only posts sales content loses followers; one that only posts entertainment doesn’t sell. So we split content between four themes: value, trust, sales and liveliness.
SMM is organic (free) content. To reach more people quickly, we turn the best posts into ads — that’s our Meta and TikTok advertising service.
Instagram and Facebook adsWho is SMM right for?
Profiles that are empty or irregular
Posting is irregular and the last post was weeks ago. We build a regular plan and schedule.
Profiles that only post sales content
A profile with nothing but “discount” and “order now” posts loses followers. We balance value, trust and sales.
Businesses with no time for content
Running a business leaves no time for posts. You approve the plan once a month; we handle the rest.
Who it’s not for
If you expect a thousand followers or a burst of sales in a month, SMM alone won’t deliver that. For fast results, SMM needs to run together with ads.
What’s included in our SMM service?
We do all the work from planning to reporting. We need information about your business and shooting material from you.
- 01
Profile audit
Analysis of the profile, bio, highlights, competitors and audience.
- 02
Monthly content plan
Topics, content series and a posting calendar — sent for approval every month.
- 03
Post and story design
A consistent visual style for your brand: static posts, carousels and stories.
- 04
Copy and headlines
Post copy, calls to action and hashtags — in your brand’s voice.
- 05
Reels ideas and editing
We give you a shot list and edit the videos you shoot.
- 06
Posting schedule
Publishing posts and stories on time according to the plan.
- 07
Getting the profile in order
Bio, contact buttons, highlights and link — making it easy for customers to write to you.
- 08
Monthly report and meeting
Reach, engagement, profile visits and leads, plus next month’s plan.
Not included
- Professional photo and video shoots
- Ad budget and ad campaigns
- Blogger and influencer fees
- Replying to messages and comments
- Guaranteed follower numbers
Which social network do you need?
Not every business needs to be on every platform. We start where your customers are.
| Platform | Who it suits | Main format |
|---|---|---|
| Almost every business: services, shops, cafés, clinics, courses | Carousels, Reels, stories, highlights | |
| A wider age range, regions, communities and events | Posts, video, groups | |
| TikTok | A young audience, visual products, brands that can shoot authentic video | Short vertical video |
| B2B companies, recruitment, the founder’s personal brand | Articles, company news, document posts |
Instagram is usually the main platform, with the same content adapted for Facebook. TikTok and LinkedIn are added only if your audience is there.
How we work
- 1Week 1
Profile audit
We look at the profile, competitors and audience, and define the visual style.
- 2Week 2
Plan and approval
The first month’s content plan and shot list are sent to you and adjusted based on your notes.
- 3Week 3
Production
Posts, stories and Reels edits are prepared.
- 4Ongoing
Publishing and reporting
Posts go out according to plan. At the end of the month we look at which posts performed best and build the next plan around that.
What does the price of SMM depend on?
Monthly service fee
It depends on the number of posts, stories and Reels a month, the number of platforms and the amount of design work. We send the exact amount in writing after the profile audit.
Separate costs
Professional shoots, ad budget and blogger fees aren’t included in the service fee. When needed, they’re agreed with you in advance.
What affects the price
- Number of posts, stories and Reels a month
- Number of platforms: Instagram, Facebook, TikTok, LinkedIn
- Amount of design and editing work
- Number of languages: Azerbaijani, Russian, English
Our SMM work
All work
Frequently asked questions
How much does SMM cost?
It depends on the volume of content posted each month, the number of platforms and the design work. We send the exact amount in writing after the profile audit. Payment is monthly.
Who shoots the photos and videos?
Shooting isn’t included. Every month we give you a shot list: what to shoot, how and from which angle. You shoot the material on your phone, and we design and edit. If you need a professional shoot, we agree it separately.
Will I approve the posts?
Yes. The monthly plan is sent in advance, you review it and add your notes. After approval, publishing for the month is on us.
How much will my follower count grow?
We don’t guarantee that — and be careful with those who do. Growth depends heavily on your industry, content quality and advertising. In our reports the key number isn’t followers but leads from the profile.
Is advertising included in SMM?
No. SMM covers organic content. Instagram, Facebook and TikTok advertising is a separate service. When taken together, the price is calculated together.
Will you reply to messages and comments?
No — conversations with customers stay with your team, because you know the prices, orders and details best. We can prepare reply templates for frequently asked questions.
How long is the contract?
Payment is monthly. But we recommend working for at least 3 months for the visual style to take shape and results to show.
Often taken together
All services
- Remarketing
Meta Ads
Campaign structure, audience layers and measurement that shows the result of every creative.
Learn more
- Pixel
- Sales ads
- Audiences
TikTok Ads
TikTok business and ad account setup, Pixel, sales audiences and conversion campaigns.
Learn more
- UGC
- Copywriting
- Motion
Creative and content
Banners, carousels, video editing and copy for ads. We find what works by testing.
Learn more
Is Social media management right for you? Let's look together.
Tell us what you need. We'll review your ad accounts and website and send a written proposal within 5 business days. The audit is free.