Advertising service
ChatGPT Ads management — ads that appear when customers ask
People now ask ChatGPT, not Google, “which air conditioner should I buy?” or “which CRM is best for a small office?”. ChatGPT Ads shows your ad right below that kind of conversation. We set up ChatGPT advertising for you — from the account and measurement to the cost of every lead.
- Free audit
- Shown by conversation topic
- Pixel and Conversions API
- Account in your name
What is ChatGPT Ads and how does it work?
ChatGPT Ads is OpenAI’s advertising platform. Ads appear below a ChatGPT answer, in a separate block, and are labelled “Sponsored”. An ad carries the brand name, logo, a headline, a short description, an image and a link to your website. Campaigns are managed in OpenAI’s Ads Manager.
The key difference is targeting. On Google you choose keywords, on Meta interests and demographics. In ChatGPT the conversation chooses: OpenAI shows ads based on how relevant they are to the context of the conversation and the user’s intent. Advertisers write “context hints” — descriptions of the conversations where the product is useful. According to OpenAI, these are not exact-match keywords and do not guarantee delivery in a specific conversation.
You pay per impression (CPM — per thousand impressions) or per click (CPC). To measure results, OpenAI’s measurement pixel is added to your website, and events such as leads, sign-ups and purchases are sent from the server through the Conversions API.
Ads do not influence ChatGPT’s answers. Under OpenAI’s principles, answers are independent of advertising and conversations are not shared with advertisers. In other words, you cannot pay for ChatGPT to “recommend” you — an ad is always a separate, labelled block. Showing up in ChatGPT’s own answers takes work on your website and on what the internet says about your brand.
SEO serviceWho is ChatGPT advertising right for?
Businesses whose customers ask before they buy
Electronics, home appliances, furniture, courses, travel, software. Any category where people compare options and ask “which one should I choose?”.
B2B and software
CRM, accounting software, logistics, corporate services. Professionals often research work questions in ChatGPT.
Companies already running Google and Meta ads
If your main channels are in place, ChatGPT ads are an extra budget to test a new channel where competitors are still few.
Who it is not for
Political ads, gambling, alcohol, tobacco and adult content are prohibited in ChatGPT; health, finance and legal services face strict restrictions. And if this is your first ever ad campaign, it is better to start with Google Ads or Meta — measurement and know-how there are far more mature.
What does the ChatGPT Ads service include?
We handle all the advertising work, from the eligibility check to the weekly report.
- 01
Eligibility check
We check that your company’s country is on the Ads Manager list and that your category fits OpenAI’s ad policies.
- 02
Ads Manager account setup
Ad account, payment method and user permissions — all in your name.
- 03
Pixel and Conversions API
Installing the measurement pixel, defining lead and purchase events, sending them from the server.
- 04
Context hints
Writing the topics that match the questions your customers ask ChatGPT and splitting them into ad groups.
- 05
Ad copy and image
Headline, description and image: specific offers that read as a natural next step in the conversation.
- 06
Landing page recommendations
Someone arriving from the ad must see the answer to their question right away — concrete fixes for the page.
- 07
Testing and optimisation
Testing CPM and CPC, removing topics that do not fit, moving budget to the groups that work.
- 08
Weekly report
Spend, clicks, leads, cost per lead and a comparison with Google and Meta.
Not included
- Ad budget (paid directly to OpenAI)
- A guarantee that ChatGPT mentions your brand in its answers
- Website development (a separate service)
- A guaranteed number of sales
How is ChatGPT advertising different from Google Search ads?
Both answer a person’s question, but they work differently.
| Difference | Google Search ads | ChatGPT ads |
|---|---|---|
| Where it appears | Above and below the search results | Below the ChatGPT answer, in a separate block |
| What selects the ad | Keywords and the search query | The conversation topic and context hints |
| Payment | Mostly per click | Per impression (CPM) or per click (CPC) |
| Measurement | Google tag, GA4, conversion imports | OpenAI pixel and Conversions API |
| Who sees it | Everyone searching on Google | Adult users on ChatGPT Free and Go plans |
| Maturity | Years of data and guides | A new platform, rules change often |
According to OpenAI, ads appear on the Free and Go plans; Plus, Pro, Business, Enterprise and Edu accounts have no ads, and ads are not shown to accounts identified as belonging to people under 18. Ads do not appear next to conversations on sensitive topics such as health and politics.
How we work
- 1Week 1
Audit and eligibility
We check eligibility by country and category and write down the questions your customers ask ChatGPT.
- 2Week 2
Account and measurement
The Ads Manager account is opened, the pixel and Conversions API are set up, conversion events are defined.
- 3Week 3
Campaign launch
Context hints, ad copy and image are prepared, and the campaign goes live with a small test budget.
- 4Ongoing
Comparison and optimisation
We compare cost per lead with Google and Meta, add budget to topics that work and pause the ones that do not.
What does ChatGPT advertising cost?
Ad budget
Paid directly from your card to OpenAI. You pay per impression (CPM) or per click (CPC), and the price is set by auction. The platform is new, so we recommend starting with a small test budget.
Management fee
The fee for our work, separate from the ad budget. It depends on the number of campaigns and how complex the measurement is. We send the exact amount in writing after a free audit.
What affects results the most
- How closely context hints match your customers’ real questions
- How specific the offer in the ad is
- Whether the landing page answers the question right away
- Correct measurement: pixel and Conversions API
Frequently asked questions
Can you advertise on ChatGPT?
Yes. OpenAI launched ads in ChatGPT in 2026, and you can advertise self-serve through Ads Manager. Ads appear below the answer, labelled “Sponsored”.
Can a company in Azerbaijan advertise on ChatGPT?
Ads Manager opens country by country and the list is updated often. The legal entity that advertises and is billed must be based in a listed country. Before starting, we check OpenAI’s official list and tell you the right route for your situation.
Do ads change ChatGPT’s answers?
No. Under OpenAI’s principles, answers are independent of advertising: ads do not shape the answer and are shown in a separate, labelled block. Conversations are not shared with advertisers either.
Who sees the ads?
Users on ChatGPT’s Free and Go plans. Plus, Pro, Business, Enterprise and Edu accounts have no ads, and ads are not shown to users identified as under 18.
Which categories cannot advertise on ChatGPT?
Political content, gambling, alcohol, tobacco and adult content are prohibited. Health, finance and legal services face strict restrictions. The rules change, so we check your category against OpenAI’s ad policies every time.
Is a ChatGPT ad the same as appearing in ChatGPT’s answers?
No. An ad is a paid, labelled block. Being mentioned in ChatGPT’s own answers cannot be bought — it takes work on your website content, SEO and what the internet says about your brand.
What is the minimum budget?
The platform minimum depends on the account currency and OpenAI may change it. We work out a realistic test budget for your category in the audit.
Whose name is the account in?
Yours. The Ads Manager account is opened in your company’s name, payment goes directly from your card and we are added as users. When we stop working together, the account and all the data stay with you.
Often taken together
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Technical audit, keyword map and content plan — it keeps working when ads stop.
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- GA4
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Analytics and tracking
GA4, GTM and server-side tracking. Reporting gathered on one page.
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Is ChatGPT Ads right for you? Let's look together.
Tell us what you need. We'll review your ad accounts and website and send a written proposal within 5 business days. The audit is free.