Digital marketing course — from zero to your first campaign

What is a digital marketing course?

Digital marketing is selling a product or service through online channels: social media ads, Google Search, content, and the analytics that measures all of it. Most courses teach these channels separately. In real work they’re connected: the ad message depends on the audience, the creative on the message, and the budget decision on the analytics.

This course teaches that connection. First you define who you sell to, what you sell and with what offer. Then you build campaigns in Meta Ads and Google Ads, prepare a content plan and read the results in GA4.

Lessons aren’t taught from slides. Every topic is shown in a real ad account and repeated the same week as an assignment in your own account. The final project is a complete campaign for your own brand or a business you choose.

Who is this course for?

What will you be able to do by the end?

By the end you launch a live campaign for your own brand, manage the budget and read the report on your own.

1. 01

   Define the audience and offer

   Write on one page who you sell to, what problem you solve and how to say it.

2. 02

   Build a Meta Ads campaign

   Account, campaign objective, audience and ad — for Facebook and Instagram, from scratch.

3. 03

   Build a Google search ad

   Choose keywords, split ad groups and protect against irrelevant searches.

4. 04

   Prepare a content plan

   Plan what to post for a month and which creatives go into ads.

5. 05

   Read a GA4 report

   See where traffic comes from and which channel brings leads.

6. 06

   Make budget decisions

   Look at the numbers and know which campaign to keep and which to stop.

Digital marketing course syllabus

8 weeks, 16 sessions. The syllabus has 6 topics, and each topic ends with a hands-on assignment.

1. 1
   Topic 01

   Marketing fundamentals: audience, message, offer

   Audience, problem and offer. Looking at competitors and putting the message into one sentence. Every later lesson builds on this foundation.

2. 2
   Topic 02

   Meta Ads: account structure, campaign types, audience layers

   Business Manager and ad account structure, campaign objectives, audience types: broad, interest-based, website visitors and lookalike audiences.

3. 3
   Topic 03

   Google Ads: Search campaigns and keyword logic

   The logic of a search campaign: keywords, match types, negative keywords and ad copy. What a person types when your ad should appear.

4. 4
   Topic 04

   Content and creative: what to shoot, what to write

   Which format works for what: posts, stories, Reels, short video. How to tie the creative to the message and build the month’s content plan.

5. 5
   Topic 05

   Analytics basics: reading GA4 reports

   Core reports in GA4: traffic sources, events and conversions. Comparing the numbers in the ad account with the numbers on the website.

6. 6
   Topic 06

   Final project: build and hand in your own campaign

   A complete campaign for your own brand or a business you choose: audience, message, creative, setup and a report on the first results. The project is reviewed individually.

How do the lessons work?

Lessons are online and live. Groups have up to 12 people so every assignment can be reviewed individually. Every week follows the same structure:

Who teaches the course?

Namig Pashayev

Senior Digital Marketing Expert at Rabitabank. Previously worked on advertising and analytics at UM Azerbaijan, FINCA Azerbaijan, 166 Yükdaşıma and 166 Tech. Manages Meta, Google, TikTok and LinkedIn ads and builds measurement with Google Tag Manager and GA4.

More

Official Google Partner

Frequently asked questions