TikTok Ads course — build ads that sell with video

What does the TikTok Ads course teach?

TikTok Ads is TikTok’s advertising platform. Ads appear in users’ feeds between regular videos. Because people can skip a video in a few seconds, the most important work here is the creative: the opening, the rhythm and the message.

Half the course is about the ad account: setting up the account, payment and Pixel, campaign objectives, targeting and budget. The other half is about creative: scripts, the first seconds, editing, Spark Ads and working with UGC.

Every week you prepare and test several creative variants. By the end you can show with numbers which video worked and why.

Who is this course for?

What will you be able to do by the end?

You build campaigns, test several creative variants a week and find the best one.

1. 01

   Set up the ad account

   Business account, Ads Manager, payment and Pixel — from zero to working.

2. 02

   Choose the right objective

   Know the difference between awareness, traffic, lead and sales campaigns.

3. 03

   Creative that grabs the first seconds

   Write a script, choose a hook and set the editing rhythm.

4. 04

   Use Spark Ads

   Turn your own or a creator’s organic video into an ad.

5. 05

   A creative testing system

   Test several variants under the same conditions and pick the winner by the numbers.

6. 06

   Scale a campaign

   Increase a working campaign’s budget without breaking its results.

TikTok Ads course syllabus

4 weeks, 8 sessions. The syllabus has 6 topics, and each topic ends with a hands-on assignment.

1. 1
   Topic 01

   Setting up the TikTok ad account and pixel

   TikTok For Business account, Ads Manager, payment method and installing the Pixel on the website. Checking events.

2. 2
   Topic 02

   Campaign types and targeting logic

   Campaign objectives, ad group targeting: age, interests, behaviours and custom audiences. Budget and bid types.

3. 3
   Topic 03

   Creative: the first three seconds, script, editing rhythm

   The first seconds of a video, script structure, subtitles and sound. Editing rhythm and ads that don’t look like ads.

4. 4
   Topic 04

   Spark Ads: turning an organic video into an ad

   Turning an organic video into an ad: the authorisation code, the benefits and when to use it.

5. 5
   Topic 05

   UGC production and working with creators

   What UGC is, how to find a creator, how to write the brief and how to agree on rights.

6. 6
   Topic 06

   Testing system and scaling

   The rules of creative testing, which metrics to watch, when to stop a losing variant and how to scale the winner.

How do the lessons work?

Lessons are online and live. Groups have up to 12 people so every assignment can be reviewed individually. Every week follows the same structure:

Who teaches the course?

Namig Pashayev

Senior Digital Marketing Expert at Rabitabank. Previously worked on advertising and analytics at UM Azerbaijan, FINCA Azerbaijan, 166 Yükdaşıma and 166 Tech. Manages Meta, Google, TikTok and LinkedIn ads and builds measurement with Google Tag Manager and GA4.

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