SEO course — learn to rank a website on Google

What is the SEO course and what does it teach?

SEO (search engine optimisation) is the work of getting a website higher in Google’s free results. Unlike ads, you don’t pay for clicks, but results take time and consistent work.

The course splits SEO into three parts. The technical part: can Google find, read and index the site? The content part: does the page answer the question people are searching? The trust part: what’s written about the site and business elsewhere, and how is the Google Business Profile set up?

After each topic you apply what you learned to a site. By the end you have an audit document for the site, a keyword map and a content plan for the coming months.

Who is the SEO course for?

What will you be able to do by the end?

You audit your own site, build a keyword map and understand what is happening in Search Console.

1. 01

   Build a keyword map

   Decide which search belongs to which page and identify search intent.

2. 02

   Run a technical audit

   Find indexing, speed, sitemap, canonical URL and duplicate page problems.

3. 03

   Optimise a page

   Write titles, meta descriptions, heading structure and internal links correctly.

4. 04

   Write text that works in search

   Prepare an article that answers the question, is well structured and easy to read.

5. 05

   Set up a Google Business Profile

   Fill in the profile correctly to show up on the map and in local search.

6. 06

   Read Search Console

   Track which searches you appear for and how clicks and rankings change.

SEO course syllabus

6 weeks, 12 sessions. The syllabus has 7 topics, and each topic ends with a hands-on assignment.

1. 1
   Topic 01

   How search engines work: crawling, indexing, ranking

   How Google finds and reads a page and decides its position in the results. What we can and can’t influence in SEO.

2. 2
   Topic 02

   Keyword research and search intent

   Keyword tools, search volume and competition. Separating informational, comparison and purchase-intent searches. The site’s keyword map.

3. 3
   Topic 03

   Technical SEO: speed, indexing, sitemap, canonical URLs

   Indexing problems, robots.txt, sitemap, canonical URLs, page speed and mobile experience. A technical audit of your site.

4. 4
   Topic 04

   On-page SEO: titles, meta, structure, internal linking

   Title, meta description, H1–H3 structure, image names and internal links. Optimising a page step by step.

5. 5
   Topic 05

   Content: how to write text that works on Google

   An article plan that matches search intent, its structure and the writing. Building a content calendar.

6. 6
   Topic 06

   Local SEO and Google Business Profile

   Google Business Profile: category, services, photos, reviews. The factors that affect visibility in local search.

7. 7
   Topic 07

   Measuring with Search Console and rank tracking

   Search Console reports: performance, indexing, enhancements. Rank tracking and a monthly SEO report.

How do the lessons work?

Lessons are online and live. Groups have up to 12 people so every assignment can be reviewed individually. Every week follows the same structure:

Who teaches the course?

Namig Pashayev

Senior Digital Marketing Expert at Rabitabank. Previously worked on advertising and analytics at UM Azerbaijan, FINCA Azerbaijan, 166 Yükdaşıma and 166 Tech. Manages Meta, Google, TikTok and LinkedIn ads and builds measurement with Google Tag Manager and GA4.

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