NPNamig Pashayev
AZEN
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Training

Digital marketing courses

You don't watch slides — you build campaigns. Lessons happen in a real ad account and on a real website. When the course ends, you have a working setup.

Register Which course is right for me?
Courses
5
Format
Online group
Lesson
90 minutes, live
Group size
Up to 12 people

Which course is right for you

Find your situation. Not sure? Choose “Still exploring” when you register, and we'll decide together after a short chat.

I'm learning marketing from zero

You've never opened an ad account and need the big picture.

Digital marketing course

I have a website and need traffic

You want customers from Google without paying for ads.

SEO course

I don't trust my numbers

Conversions in the report don't match real sales and you can't find out why.

Advanced tracking course

I want to sell with video

You need short video creatives and the TikTok ad account.

TikTok Ads course

I want to speak the same language as developers

You want to check events yourself and write the measurement spec yourself.

dataLayer course

Course 01 · The full picture, from zero

Digital marketing course

A beginner course for people new to ad accounts: the basics of Meta, Google, content and analytics in one system.

  • Beginner
  • 8 weeks
  • 16 sessions
  • Online group
  • Certificate

Syllabus

  1. Marketing fundamentals: audience, message, offer
  2. Meta Ads: account structure, campaign types, audience layers
  3. Google Ads: Search campaigns and keyword logic
  4. Content and creative: what to shoot, what to write
  5. Analytics basics: reading GA4 reports
  6. Final project: build and hand in your own campaign

Who it’s for

Marketing beginners, business owners who want to run their own ads, and people moving into a marketing role.

After the course

By the end you launch a live campaign for your own brand, manage the budget and read the report on your own.

Course fee: On request

Course details Choose this course Ask on WhatsApp

Course 02 · Free traffic from Google

SEO course

Technical audit, keyword research, content planning and local search — the practical way to rank a website on Google.

  • Beginner–Intermediate
  • 6 weeks
  • 12 sessions
  • Online group
  • Certificate

Syllabus

  1. How search engines work: crawling, indexing, ranking
  2. Keyword research and search intent
  3. Technical SEO: speed, indexing, sitemap, canonical URLs
  4. On-page SEO: titles, meta, structure, internal linking
  5. Content: how to write text that works on Google
  6. Local SEO and Google Business Profile
  7. Measuring with Search Console and rank tracking

Who it’s for

Website owners, content writers and freelancers who want to sell SEO services to clients.

After the course

You audit your own site, build a keyword map and understand what is happening in Search Console.

Course fee: On request

Course details Choose this course Ask on WhatsApp

Course 03 · The deep layer of measurement

Advanced tracking course

Server-side tracking, Conversions API, consent and attribution — finding and fixing the problem when ad data goes missing.

  • Advanced
  • 5 weeks
  • 10 sessions
  • Online group
  • Certificate

Syllabus

  1. The GA4 event model and setting up conversions correctly
  2. Google Tag Manager: variables, triggers, debugging
  3. Server-side tracking: when you need it and how to set it up
  4. Meta Conversions API and event match quality
  5. Consent Mode and protecting personal data
  6. Attribution models: why the numbers don't add up
  7. Dashboards with Looker Studio

Who it’s for

Marketers who work with analytics, e-commerce teams, and anyone who has set up GA4 but doesn't trust the numbers.

After the course

You find and fix the reason the numbers in your ad account don't match the numbers in your sales.

Course fee: On request

Course details Choose this course Ask on WhatsApp

Course 04 · The first three seconds

TikTok Ads course

TikTok Ads Manager, Spark Ads and creative production — on this platform the shot wins, not the budget.

  • Intermediate
  • 4 weeks
  • 8 sessions
  • Online group
  • Certificate

Syllabus

  1. Setting up the TikTok ad account and pixel
  2. Campaign types and targeting logic
  3. Creative: the first three seconds, script, editing rhythm
  4. Spark Ads: turning an organic video into an ad
  5. UGC production and working with creators
  6. Testing system and scaling

Who it’s for

Social media specialists, brands that sell products and people who make video creatives.

After the course

You build campaigns, test several creative variants a week and find the best one.

Course fee: On request

Course details Choose this course Ask on WhatsApp

Course 05 · Where the data comes from

dataLayer course

dataLayer structure, e-commerce events and a shared language with developers — the most often misconfigured part of measurement.

  • Advanced
  • 4 weeks
  • 8 sessions
  • Online group
  • Certificate

Syllabus

  1. What the dataLayer is and how it connects to GTM
  2. Event names and variable structure — one standard
  3. E-commerce events: view_item, add_to_cart, purchase
  4. Writing the technical spec for developers
  5. Debugging: how to find out why an event isn't firing
  6. Sample project: a full dataLayer plan for a real website

Who it’s for

Analysts, technical marketers and project leads who work with developers.

After the course

You write a dataLayer spec for a website, give developers precise tasks and check the events yourself.

Course fee: On request

Course details Choose this course Ask on WhatsApp

The rhythm of a week

Whichever course you choose, every week follows the same structure.

  1. Step 01

    Live lesson

    90 minutes with screen sharing. You can ask questions at any time.

  2. Step 02

    Assignment

    A real task on your own brand or a sample account.

  3. Step 03

    Feedback

    Every assignment is reviewed individually, and mistakes are explained in writing.

  4. Step 04

    Review

    A short meeting at the end of the week: what worked and what didn't.

Registration

Fill in the form. We'll call you within 24 hours to talk about the group start date, payment terms and the syllabus.

  • Registration is free and creates no obligation
  • Up to 12 people per group, every assignment reviewed individually
  • Lessons are recorded and the materials are yours

Save your spot

It takes 1 minute to fill in.

No obligation · Your data is not shared

Questions about the courses

I have no experience at all. Can I start?

Yes. The Digital marketing course is made for people starting from zero — all you need is a computer and internet. The SEO and TikTok courses can also be taken without prior knowledge. The Advanced tracking and dataLayer courses require experience with GA4 or an ad account.

Are the lessons recorded?

Yes, every live lesson is recorded and stays available after the course. If you miss a week, you can watch the recording and still hand in the assignment.

Do I need an ad budget for practice?

In the advertising courses (Digital marketing, TikTok Ads), 30–50 AZN is enough for practice. If you prefer, you can do all the assignments in a sample account. The SEO, tracking and dataLayer courses don't need any ad spend.

Do I get a certificate?

Everyone who hands in the final assignment gets a certificate. You can add it to your LinkedIn profile.

Can I sign up for several courses at once?

It's possible, but we don't recommend it, because every course has weekly assignments. Taking them one after another gives better results.

What happens after I register?

We call you within 24 hours. In a short chat we check your level and tell you whether the course is right for you. Then we send the group start date and payment terms.